- Has AI killed it all? The future of this website & my projects - October 12, 2025
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- “Spiritual” is my new Red Flag - April 20, 2025
Ever since the very first beta of ChatGPT launched a few years ago, I knew things were doomed from the start.
We already witnessed the proliferation of machine-generated content saturate the digital space before that – it was all just cheap writers using computer-generated articles trying to score a quick buck off their digital publication clients.
Now, it has exponentiated. It has seeped into graphical, video, and auditory mediums. Like expanding foam in a crack, it is expanding and shattering the very foundation of digital communication.
Just 2.5 years ago I wrote a summation of my thoughts of the future of AI regarding the digital world and humanities future. And oh boy, have we come a very long way since then.
Sora just launched – a TikTok clone where anyone can upload a facial scan, write a prompt, and a brilliant short-form video will be pumped out. I’ve already been fooled by several videos that look so damn realistic, that even I, with a discerning eye, could not spot the AI-created video.
If this does not frighten you, then nothing will.
For time-capsule purposes, this text was written in October of 2025 – just about 3 years after the public launch of ChatGPT and weeks after the launch of Sora.
Table of Contents
No one is a plumber.
No one. Not a single person I’ve known in my life is learning to become a plumber.
How many people do we know who are learning to become digital marketers, life coaches, YouTubers, yoga teachers, graphic designers, lawyers, etc? Well, you probably know someone.
But something so ‘simple’ as being a plumber – completely dying out. In fact, plumbers I think around going to be the new aristocratic rich. When your shit is leaking out of a pipe, you don’t call a life coach or wait until next week when you’ve found the best ‘bang for buck plumber’. You need one. Now. And you will pay whatever cost necessary to stop your shit from leaking out of a pipe.
And a robot cannot do it. AI simply cannot plumb, and I doubt it ever will be able to install a toilet. And neither will 99.95% of people.
Now, I’m not learning plumbing either, and that’s also my point. However, I recognise that Plumber Pete is never going out of business and I envy that. So I’m looking at how to emulate his success formula – irreplaceability.
My original vision
Back in 2019, 6 years ago, I didn’t even have a cell phone – I got rid of it to live a bit more removed from tech. However I was recording my adventures on a shitty Olympus action camera. I saved it to a hard drive and forgot about it. My best friend said this video content is gold and I should publish it! It took months and hundreds of hours to edit on a basic 12″ laptop running Sony Vegas without a GPU.
And I did – it got a few thousand views and people loved it. Cool, I could make money from this, but not easily.
In fact, I went right for the money and instead started doing review-style content and developing affiliate connections. Made and still make some good money with this. Authentic, simple, and real reviews. Keep doing this until I have the budget and time to make even better adventure videos. I had so many visions for excellent, world-class entertaining and real adventure videos. After all, I want to inspire people to leave the standard and live a hearty, fulfilling, spectacular life instead!
So I kept living life, writing articles, selling affiliated products, and passively recording adventure videos and putting them aside to publish one day in the future.
Then AI hit. I realised that my written articles are doomed to be all but drowned by the endless slop of AI ghostwriters, mass publications with daily marketing budgets of my annual income, and the information scraped and pumped out by AI without any attribution to me. Therefor no income.
Then I realised – it’s not just articles. Music, art, graphic design, logos, photos, gifs, videos, stories – everything. My best friend just generated with Sora an adventure-style video within minutes from his couch, and damn, was it funny and looked great!
It was funny and looked great!
Uh oh.
Why would anyone come to my website to read something they could have prompted AI for? Why will anyone watch a heartwarming video of someones life adventure when Harry Potter fiction is even better?
And Harry Potter is outstanding fiction! Of course it got such huge viewership, it’s great stuff! Now, AI can also write stuff just as, if not, better than the original Harry Potter. And create art for it, and a thumbnail, and audio, and video, and no one would be any the wiser. And it’s already happening.
So, what chance does an individual or small team have going to foreign lands, recording truly outstanding stuff, spending the thousands of dollars, months of time, and tireless effort to perfect and publish something excellent, when anyone with AI and internet service can prompt exactly the same thing at no cost or time investment?
To be clear – there is still space for creators, editors, directors, videographers, operators to make films, videos, and special stuff. But if we treat viewership time as currency and that currency is split among the gargantuan mountain of content, then how much of that fraction goes towards people like me? Probably just enough to stay above poverty line, if lucky. I think only the top 0.0001% will make it.
Just a decade ago you needed an editing rig, mirrorless or DSLR camera, knowledge on make it all work, balls to go out and do it, and the time and skill investment to pull it all off. Now it’s an iPhone 17 and ChatGPT + Sora. The barrier of entry is lower than a puddle.
What am I going to do?
These several websites and projects have gone quite well, even if I came in at the very end of the ‘golden era’ and started these in ~2021. I’ve just about hit 500k all-time pageviews, which is a great milestone! Not enormous by any means and many small sites hit that monthly, but I’m proud to have served my articles to over half a million people and my long-form videos have been seen by well over a million.
These are good metrics, and the funny thing is – I let off the gas heavily right as AI came around. While people were scrambling to have AI do all the writing for their website, I didn’t post a single article written by AI. Both because it didn’t meet my quality standards, but also because it’s just not me. Or anyone for that matter.
Instead, I’m looking more at what AI cannot do. It cannot be an in-person personal trainer, or massage therapist. Better yet, it cannot be an in-person freediving instructor, and it certainly cannot take people on a paragliding flight.
So that’s what I’ve been slowly building up as well. In-person companies and services that can never be replaced by AI or machine.
I’m still publishing great content once in awhile – to maintain and keep building upon the foundations I’ve setup. I will keep working with the great companies and people I have connected with, and continue to branch out and develop more there. however, I need to diversify into real-world permanence. As should you.
The future
I think there will be brain farms, harnessing the computing power from enslaved minds connected to the servers. Brains are remarkably efficient in comparison to CPUs and GPUs. A few thousand calories a day is cheaper than several Gigawatts. Black Mirror type stuff.
The generative arts will be so advanced that you can create The Lord of the Rings in a couple hours and it’ll look even better than the originals, and be indiscernible from reality.
We’ll have projection-mapped overlays of the digital world onto our physical world. Augmented Reality either via sunglasses, contact lens, or neural chip.
Hell, I use the Ray Ban Meta sunglasses near daily because they’re incredible tech and benefit my life very nicely! They’re so damn good it’s frightening because soon, everyone will use stuff like that. Probably in less than a decade. And they’ll be insanely advanced compared to what we have now. AI right in front of our cornea.
The AirPods dropped only 9 years ago, and while we all laughed at first, now wireless tiny earbuds are completely normal, accepted, and extraordinarily practical with remarkable tech.
Yet, none of that tech can replace the hands-on skills and experience of a massage therapist, personal trainer, electrician, welder, or plumber.
